Bob Wertz

I've been a creative director and designer in Columbia, South Carolina since 1997. I also work as an adjunct instructor at the University of South Carolina, design type and write here on Sketchbook B.



University of South Carolina

Associate Director / Creative Services / March 2013 – present
Serves as creative director for one of the fastest growing university systems in the southeast. Leads a creative team consisting of designers, writers, photographers, a videographer and a production coordinator. Collaborates with business partners from all over the University of South Carolina system to meet their strategic needs. Responsible for creative execution of advertising campaigns, admissions materials, direct mail, invitations, television commercials, magazines, email and more. Works with external vendors, production companies and illustrators as needed.

Adjunct Instructor / School of Visual Art and Design / August 2012 – present
Teaches a senior-level graphic design seminar class focused on portfolio development.

Adjunct Instructor / School of Journalism / Spring 2006 – Fall 2010
Taught Journalism 364, Introduction to Visual Communication.


BlueCross BlueShield of South Carolina

Manager / Creative Services / May 2006 – March 2013
Art Director / December 2005 – May 2006

Managed creative team supporting BlueCross BlueShield of South Carolina and its subsidiaries. Worked with clients to determine business needs and collaborated with our team to build creative solutions. Responsible for design services, media buying, photography and video services.


Colonial Supplemental Insurance

Art Director / August 2003 – December 2005
Developed print and interactive marketing materials, training guides and publications. Created and produced print and outdoor advertising.


Gasque Marketing and Advertising

Art Director / November 2000 – August 2003
Created print, interactive, video and outdoor solutions for regional and national clients.


Continental American Insurance Group (now AFLAC)

Art Director / May 1997 – November 2000
Planned and designed corporate communications and benefits enrollment materials. Developed print and interactive training guides for voluntary insurance products.




University of South Carolina

Bachelor of Arts in Journalism and Mass Communications
South Carolina
Honors College
August 1993 – May 1997
Major in Advertising and Public Relations


Fellow, Life Management Institute (FLMI)

Awarded August 2000
Completed 10-course program covering insurance-related topics. Achieved designation “with Distinction” indicating honors.


Leadership Columbia

Graduate, Class of 2010
Participated in the Columbia Chamber of Commerce leadership development and community service program.




AIGA South Carolina

Vice President / September 2004 – May 2006
President / May 2006 – May 2008
Special Projects Chair / May 2008 – January 2009
Volunteer / August 2012 – August 2015
Co-President / August 2015 – present

Founding board member for the statewide chapter of the American Institute for Graphic Arts. Plans and promotes continuing education and social programming for South Carolina designers.


South Carolina Lutheran Retreat Centers

Board Member / November 2004 – June 2010
Board Member / June 2012 – present

Has served as board secretary and chairperson of marketing committee for regional conference and retreat centers.