Linked: The Rationality Paradox

I’m a big fan of Seth Godin and I feel like most of his posts speak to me as a designer and creative professional. And one of his most recent posts — The Rationality Paradox — reflected something I’ve seen along my entire career.

Every time you assume that others will be swayed by your logical argument, you’ve most likely made a significant, irrational mistake.
— Seth Godin

I’ve seen designers try to present a logical argument why a design looks a certain way… Explaining white space, color palette, type selection. But clients aren’t often swayed by those arguments. They’ve got their own influences. They’re looking at their competitors, materials that have worked for them in the past. And they don’t understand why you as the designer can’t translate that. This communication struggle is one of the things that is most challenging about our profession. And now, thanks to Seth Godin, I know what to call it...


Bob Wertz writes about design, technology and pop culture at Sketchbook B. Bob is a Columbia, South Carolina-based designer, creative director, college instructor, husband and dad. He’s particularly obsessed with typography, the creative process and the tools we use to create. He's currently in the middle of a project to design a new shirt a week for an entire year. Follow Bob on TwitterInstagram and Micro.Blog.