InShow 21, the cube

‘Sticking’ with tradition.

InShow is AIGA South Carolina's annual awards program that honors the best work in the state of South Carolina. And each year, the award is in the shape of a cube.

It's the 21st InShow, but the 14th cube. The original cube design and current InShow logo were created by Vince McCall back when InShow was run by The Columbia Communicating Arts Society. AIGA South Carolina took over with InShow 10... We've kept the tradition going, and each year, the InShow cube is made from a different material or reflects a theme. So far, we've had: 

Aluminum. Concrete. Cardboard. Fauxquarium. Ceramic. Toy Block. Junction Boxes. Fake Cheese. Present. Pillow. Lumber. Paper. Chalkboard. 

And now Firewood. 

A pile of cubes about to be awarded.

A pile of cubes about to be awarded.

This year's cube is a bundle of kindling, tied together with twine. The logo is spray painted over the twine and the winners' names were printed on labels and tied to the sticks. The special judges awards used red twine. I won't bore you with the details, but building 42 "firewood" cubes was time consuming. 

It's one of my favorite designs, although I really do love them all. I've had a hand in a bunch of cubes over the years, but I'm going to hand off responsibility for next year's cube. It really is a great project and it's time to let someone else have some fun. Plus, I think I've used up almost* all the ideas floating around my garage.

Almost final prototypes... I decided not to hand letter the tags on the final cubes.

Almost final prototypes... I decided not to hand letter the tags on the final cubes.


* I can't tell you how many times I've tried — and failed — to make an affordable candle cube. It's the one that got away...


Bob Wertz writes about design, technology and pop culture at Sketchbook B. Bob is a Columbia, South Carolina-based designer, creative director, college instructor, husband and dad. He’s particularly obsessed with typography, the creative process and the tools we use to create. In his spare time, he thinks about new cube concepts. Follow Bob on Twitter and Instagram.