When the iPhone was released in 2007, I had never paid more than $15 for a phone. Whatever phone was free with contract was what I purchased. I simply didn't see the point of spending significant money on a phone. But when the iPhone was announced, I wanted an iPhone. And now, 7 years later, every two years or so, I drop significantly more than $15 on the newest model of iPhone.
I've never paid more than $150 for a watch. I don't wear one every day. I really didn't see the point in investing a significant amount of money on a watch. But now I look at the newly announced Apple Watch.
And I want a watch.
I read John Gruber's thoughts on the new Apple Watch the other day. And what he's thinking is what I was thinking. The Apple Watch Sport will be $349 and the prices will increase significantly from there. Luckily, I like the Sport. But I really like a bunch of the other models as well — especially the stainless steel Apple Watch with Milanese Loop.
I have lots of questions about the Apple Watch. But cost really isn't the major concern. I expect a quality device with a premium price tag. But the more expensive the watch, the more these questions impact my decision.
Will the battery charge last for the entire day? For me to buy an Apple Watch, the charge has to last for at least a full day. And then hopefully, I'll remember to charge it every night. (I stink at remembering to charge my devices nightly.)
Will the Genius Bar become a jewelry counter? If I'm going to spend this kind of money, I want to try it on. See how it feels on my wrist. Think about the current Apple Stores. How in the world would they accommodate that type of customer interaction? They are already incredibly crowded. Will other retailers sell the Apple Watch? Can you see Best Buy selling solid gold watches? My guess is that Apple will offer the Sport through various retail channels, but the more expensive models will be sold exclusively through the Apple Store.
What will the upgrade cycle be like? Most of us buy an iPhone every two years. But that's because it's tied into a contract. I update my iPads and my Mac less frequently. How frequently will I upgrade my Apple Watch? For me to invest in a more expensive version, it's going to need to last more than two years.
Can I run with my Apple Watch without my iPhone? If I want to use my watch to workout, I don't also want to have to carry my iPhone. If all the GPS and network connectivity is in the iPhone, won't you need both with you to take advantage of apps like Nike Plus? And who wants to run with a giant iPhone 6 or an enormous iPhone 6 Plus? If I can leave behind my iPhone and run with just my Watch, then I'm interested. Otherwise, I'll leave the watch at home and run with my iPhone like I do now.
As we get closer to the release, we'll discover the answers to some of these questions. I have confidence that Apple will do its best to address these issues.
I intend to buy an Apple Watch. Will I spurge and go with the more expensive option? Probably not initially. I have trouble with the idea of investing in an expensive watch that is obsolete after a few years. But just like how Apple changed my attitude towards buying mobile phones, I think they will radically change my attitude towards buying watches.