A realization...

I was lecturing about the internet and web design to my class the other night and I asked them to tally up how much time they spend during the week interacting with traditional media - TV, radio, newspapers and magazines. I then asked them to guess at how much time a week they spend on the internet.

Every single student in my class spent more time on the internet. Every one.

And when I thought about it, I fall into that category, too. I spend far more time on the internet than I do with traditional media. I barely watch TV any more and when I do, it’s recorded on DVR and time-shifted. I listen to radio during my commute to work, but that’s all. I read newspapers and magazines, but not nearly as often as I used to…

The internet is always around for me. It’s on my machine at work. It’s at home (and wireless) on my laptop. And with my iPhone, it’s everywhere in between.

I think we as designers - particularly print designers - are finally beginning to adapt our thinking to look at these changing trends. But we better hurry up, because many people are already well on the way to making a dramatic shift.