What is Sketchbook B?
Sketchbook B is the online home for the projects, writing, typefaces and assorted randomness created by designer Bob Wertz.
Sketchbook B is not a “freelance” business. I’m not looking for clients. Every project on Sketchbook B is an opportunity to develop creative and effective solutions and to grow as a designer in the process.
Who is Bob?
Bob Wertz is a Columbia, South Carolina-based designer, creative director, college instructor, student, husband and dad. He’s particularly obsessed with typography, the creative process and the tools we use to create. Resume / Work Samples
I’ve been a professional designer since 1997. (I’ve been creating much longer than that.) I helped start AIGA’s South Carolina chapter, serving as Vice President for two years and then President for two years. I still work with my local chapter as much as I can, currently serving as Co-President.
I stay busy — but only because I really love all of it.
What's with all the green?
For most of my career, I've worked for companies whose corporate color is some shade of blue. So when I started Sketchbook B, I wanted to use any color except blue. And since green is my other favorite color, the decision was easy. I've expanded the SbB color palette a little bit over the years — adding a dark blue and a red. But green is still everywhere. Bright green has become a bit of a signature for me, spreading to messenger bags, phone cases, watch bands, pens, pencils, notebooks and more.